LIGHTSPEED

A VFX Study


TYPE

🚀 VFX Animation


ROLE

VFX Artist


FOR

💪 Fun and practice


SERVICES

  • 👀 Creative Research
  • ⚗️ Experimental R&D

🚀 MoGraph & Animation


YEAR

📆 2020



ABOUT


The light speed warp effect is an iconic visual staple in most seminal sci-fi properties. Whether depicting a hyperspace jump to escape the Empire in STAR WARS or a casual warp factor 5 jaunt to Risa in Star Trek, watching the stars drip into neon rain has never failed to please the eye.


Naturally, I had to put on my red shirt and take a crack at it myself. Good thing I did, because I was in for more science and engineering than I thought. Turns out that the subtleties that make a convincing light speed effect are the ones grounded, at least loosely, in science. Thinking through the physics of the fictional mechanics helped immensely.



INSPIRATION

+ STAR WARS

+ STAR TREK



Animated Logo


TYPE

🚀 VFX Animation


ROLE

VFX Artist


FOR

👻 GEIST


SERVICES

  • 💡 Conceptual Development
  • 🐊 Brand Development
  • 👀 Creative Research
  • 🅰️ Logo & Graphic Design
  • ⚗️ Experimental R&D

🚀 MoGraph & Animation


YEAR

📆 2015

Updated in 2022



ABOUT


GEIST is production company that specializes in breathing life and culture into historic buildings via façade projections. Its name was chosen, in part, because of its semantic association with ghost, spirit, mind, and intellect in its native German language, reflecting on the ephemeral nature of the light, thoughts, and experiences that the company brings with its installations.


We wanted these themes and ideas to come across visually within the design of GEIST's animated logo. The design of the animated logo is stacked with visual artifacts from different moving image media, including spots and film grain from early cell film, CRT pixels from tube televisions, deranged pixel bleed from digital video transmission, along with a whole mess of lens flare, light bleed, haloing, and patterns of stray light from every bygone optical technology we could think of. Each artifact represents not just a supporting technological apparatus, but an entire era of content and ideas, a zeitgeist, or spirit of the times.


What persists through each era, through each media, is the GEIST. Shaped by every preceding year, and scarred with the artifacts of every preceding technology, the GEIST is what remains at the end of time.



INSPIRATION

+ Marvel's Loki & Thor

+ Poltergeist & The Ring

+ Early film & Vaudevillian theater

+ Dragon's Lair





TYPE

🚀 Animation


ROLE

VFX Artist


FOR

🔥 PROMYTHIC


SERVICES

  • 💡 Conceptual Development
  • 🐊 Brand Development
  • 🅰️ Logo & Graphic Design

🚀 MoGraph & Animation


YEAR

📆 2015

Updated in 2022






ABOUT


PROMYTHIC is a brand of outerwear adorned with luminous accents that enable wearers to express their data visually via patterns of light.


The graphic design of the PROMYTHIC logo draws from the visual stylings of neon sings, and the mythos of the company's namesake Prometheus. In the mythology, Prometheus stole fire – a representation a light, technology, and knowledge – from the Gods and gave it to humanity. The downward arrows at the heart of the logo allude to this quintessentially subversive act, and evoke the signature chevron patterns found in every PROMYTHIC garment.


In animating the logo, we wanted to ensure that the emphasis remained on the neon light styling and downward arrows. The reveal animation relies heavily on the double flicker-on signature of neon lights, which consists of a initial pulse into to a low-brightness warm-up state, a subtle and wavering increase in brightness within the warm-up state, and eventually a quick burst to maximum brightness before coming to rest at a little below that maximum. This motion curve is applied to each segment of the logo, with some variance for a more organic look.


The double-on effect compounds with every logo segment to produce satisfying build from nothing to a lush climax teeming with power-on actions, before the logo comes to a rest with the final downward animation of the central chevrons.



INSPIRATION

+ TRON: Legacy

+ BLADERUNNER

+ STAR WARS





TYPE

🚀 Animation


ROLE

VFX Artist


CLIENT

🎥 iamtaybro


SERVICES

  • 💡 Conceptual Development
  • 🎵 Musical Composition

🚀 MoGraph & Animation


YEAR

📆 2022



ABOUT


Animated intro tag for iamtaybro YouTube channel.