WONDERWALL

at Loft Story


TYPE

โœจ XR Event Backdrop


ROLE

๐Ÿคณ Immersive Experience

๐ŸŽจ Consultant & Designer


COMISSIONED BY

LOFT STORY


LOCATION

๐Ÿ“Brooklyn, NY


DATES

๐ŸŽŠOpened Aug. 2021

โญ Upgraded Oct. 2022

โญ Updated regularly


SERVICES

๐Ÿ”ฎ Conceptual Development

  • ๐ŸคนProject Management

๐Ÿ– Schematic Design

๐Ÿ–ฑ๏ธ 3D Modeling

๐Ÿ“ Construction Drawings

๐Ÿ’ป Systems Design & Spec.

๐Ÿ–ฅ๏ธ Server Assembly & Setup

๐Ÿ“‚ Content Sourcing

๐Ÿš€ Motion Graphics

๐Ÿฆบ Installation

โœจProjection Mapping

๐Ÿ“ก Remote Management


TIMEFRAME

๐Ÿ“† 3 months


BUDGET

$ ##,###


NO THANKS โค

๐Ÿฃ Al Deliallisi


ABOUT


The WONDERWALL is a multi-projector video surround system custom developed to suit the unique needs of LOFT STORY in supporting various types of events in its multipurpose space.


The system allows LOFT STORY to quickly tailor their space to any client's needs by dropping images and logos into a custom-made media template.






" It's like having a giant magic carpet. With a couple of clicks we can transport our guests and the entire venue to a Market in Marrakesh, the Tunisian desert, the great barrier reef, an enchanted forest, outer space, or into the metaverse. "

โ€“ Pirro Cece, Owner






INSPIRATION


The Pagemaster (1994)

THE PITCH

THE RESULTS

A window to your escape.

Your story, at Loft Story

The first installation augmented existing lightboxes, adding dynamic lighting and custom animation to accentuate and breathe new life into the plastic vegetation.

One of the more creative uses of the space utilized the projection backdrop as a source of dynamic lighting during recorded interviews.

Change your surroundings, change your mindset.

Beachfront, on the G line.

Youโ€™ve heard of a green room, Loft Story has a greenscreen room.

THE UPGRADE

INTERACTIVITY

Infrared sensors now allow guests to interact with content.

PHYSICS ENGINE

Generative simulations can now be generated in real time.

THE EXPANSION

PROSPECTUS

A NEW CHAPTER at LOFT STORY